The Top 15 Activewear Brands in Australia highlight the country leadership in fitness fashion, blending performance, style, and sustainability. From iconic names like Lorna Jane and STAX. to eco-conscious labels like Nimble and LSKD, these brands cater to a wide range of lifestyles, such as high-performance gym gear, yoga-friendly apparel, and trendy athleisure for everyday wear. Each brand stands out with unique fabric technologies, design philosophies, and strong online communities, making Australia a global hotspot for activewear innovation.
Are you planning to build your own activewear brand in Australia to grow your business, but not sure which suppliers to consider?
We have revealed a list of the Top 15 activewear brands in Australia that could help point you in the right direction. Below is your ultimate guide to Australian fitness fashion powerhouses.
Note: The brands listed are not ranked in any particular order.
Disclaimer: The company names, founding dates, and addresses are sourced from publicly available information online.
Please note: This list is not exhaustive. There may be other reputable activewear brands in Australia worth considering.
Table of Content
Top 15 Activewear Brands in Australia (2025)
Australia activewear market in 2025 is a vibrant and fast-evolving space, home to both globally recognized and locally beloved brands. Leading names like Lorna Jane, STAX., P.E Nation, and LSKD dominate with stylish, high-performance collections tailored for fitness, athleisure, and everyday wear. These brands reflect Australia’s active lifestyle culture, with a strong focus on inclusivity, innovative fabrics, and digital-first retail strategies. Many have developed loyal followings through influencer partnerships, sustainable practices, and fashion-forward aesthetics.
Emerging players such as Faebella, Mama Movement, and Merino Country contribute unique value with First Nations storytelling, eco-friendly production, and niche functional designs like maternity and merino wool wear. While most of these brands are headquartered across major cities like Sydney, Melbourne, and Brisbane, they often rely on Chinese manufacturing for cost-effective, high-quality production. Together, these 15 activewear brands define the future of Australia’s sports-fashion industry, blending performance, sustainability, and culture.
- Lorna Jane
- STAX
- P.E Nation
- Nimble Activewear
- The Upside
- Muscle Republic
- LSKD (Loose Kid)
- Ryderwear
- Elite Eleven
- Aim’n Australia
- Boody
- Dharma Bums
- Merino Country
- Alohas
- Mama Movement
Lorna Jane
One of the top 15 activewear brands in Australia
Headquarter Location: Brisbane, Queensland
Year Founded: 1990 by Lorna Jane Clarkson & Bill Clarkson
Website: https://www.lornajane.com.au/
Lorna Jane is one of Australia’s most iconic activewear brands, founded in 1990 by fitness instructor Lorna Jane Clarkson. Headquartered in Brisbane, the brand pioneered the concept of fashionable fitness wear for women, blending function with style long before “athleisure” became a trend. Lorna Jane emphasizes its core philosophy of “Move, Nourish, Believe,” promoting an active and balanced lifestyle. Its product range includes sports bras, leggings, tanks, and outerwear designed with proprietary fabric technologies such as LJ Excel™ for moisture-wicking and durability.
The brand has built a strong retail presence across Australia and internationally, with a focus on direct-to-consumer sales through physical stores and e-commerce. While its design and branding are distinctly Australian, much of Lorna Jane’s production is outsourced to certified factories in China and Southeast Asia, ensuring scalable quality. Lorna Jane stands out for its community-driven approach, consistent innovation in technical fabrics, and commitment to empowering women through fitness fashion.
| Product Categories | Leggings, sports bras, tops, jackets, maternity, kids |
| Certificates | WRAP Gold Certified factory; strong in-house ethical standards |
| Strengths | Iconic women’s fitness brand; extensive retail network; premium moisture-wicking fabrics |
STAX
One of the top 15 activewear brands in Australia
STAX is a rapidly growing Australian activewear brand known for its stylish, high-performance workout clothing designed for both men and women. Founded in 2012 and headquartered in Sydney, STAX focuses on creating versatile pieces that combine functionality with contemporary fashion. Their product lineup includes leggings, sports bras, tops, and outerwear crafted from moisture-wicking, breathable fabrics that support a range of activities from yoga to high-intensity training.
The brand has quickly gained popularity due to its commitment to quality, affordable pricing, and inclusive sizing. STAX emphasizes sustainable practices by using recycled materials and eco-friendly manufacturing processes. With a strong online presence and expanding retail partnerships, STAX continues to capture the attention of health-conscious consumers seeking trendy yet practical activewear in Australia.
| Product Categories | Seamless leggings, shorts, crop tops, playsuits |
| Certificates | Not publicly certified, but widely praised for quality and inclusive sizing (XXS–4XL) |
| Strengths | Viral, influencer-driven; buttery-soft fabrics (V-Airlyte); size-inclusive |
P.E Nation
One of the top 15 activewear brands in Australia
Headquarter Location: Sydney, NSW
Year Founded: 2016 by Pip Edwards & Claire Tregoning
Website: https://www.pe-nation.com/
P.E Nation is a dynamic Australian activewear brand founded in 2016 by former model-turned-entrepreneurs Pip Edwards and Claire Tregoning. Headquartered in Sydney, the label merges street-style fashion with functional gym wear, quickly becoming a leader in high-impact, performance-driven athleisure. Their lineup includes statement leggings, sports bras, outerwear, and accessories, all crafted with bold color-block designs, reflective detailing, and fabric technologies that cater to both intense workouts and urban style.
The brand is also distinguished by its strong emphasis on sustainability and ethical practice. P.E Nation is a member of recognized industry programs like WRAP and Sedex, and it incorporates recycled materials certified under the Global Recycled Standard in many of its collections. Boasting both online and retail distribution across Australia and growing international availability, P.E Nation appeals to fashion-forward consumers who want their activewear to make a statement—without sacrificing function, quality, or conscience.
| Product Categories | Jackets, leggings, sports bras, accessories |
| Certificates | GRS (Global Recycled Standard), WRAP, Sedex, ETI membership |
| Strengths | Fashion-forward active-luxury aesthetic; strong sustainability initiatives; celebrity-endorsed |
Nimble Activewear
One of the top 15 activewear brands in Australia
Headquarter Location: Bondi Beach, NSW
Year Founded: 2013 by Vera Yan & Katia Santilli
Website: https://nimbleactivewear.com/
Nimble Activewear is a purpose-driven Australian brand, founded in 2013 and headquartered in Bondi Beach, NSW, that focuses on sustainable performance wear. Known for its exclusive MoveLite fabric, made from recycled plastic, Nimble offers lightweight, breathable, and moisture-wicking pieces designed for yoga, Pilates, and low-impact training. Their collection includes leggings, sports bras, bike shorts, and outerwear that seamlessly blend comfort with function while having a minimal environmental footprint.
The brand’s commitment to eco-consciousness extends beyond fabric choice: Nimble actively measures its carbon footprint, supports ethical manufacturing standards, and strives for transparency in its supply chain. With a strong online presence and community-driven brand messaging, Nimble appeals to consumers seeking affordable, high-quality activewear that aligns with sustainable values—making it a standout leader in Australia’s clean-athleisure movement.
| Product Categories | Leggings, bras, tops, bike shorts, jackets |
| Certificates | Rated “Great” for sustainability, carbon footprint, ethical sourcing; developing supply-code standards |
| Strengths | Recycled fabrics; strong eco credentials; thoughtfully designed everyday wear |
The Upside
One of the top 15 activewear brands in Australia
The Upside is a luxury Australian activewear brand founded in 2014 and headquartered in Sydney. The label is celebrated for its sophisticated athleisure collections that seamlessly blend style with performance, featuring elegant cuts, premium fabrics, and refined prints. From tailored crop tops and high-waist leggings to chic outerwear and yoga-ready ensembles, The Upside offers versatile pieces designed for both studio sessions and upscale leisure activities.
What sets The Upside apart is its commitment to delivering high-end fashion without compromising on functionality. Their garments are crafted with performance-focused materials that offer four-way stretch, moisture-wicking capabilities, and durability. The brand’s aesthetic, marked by muted tones, minimal yet fashionable detailing, and timeless designs, resonates with customers seeking polished activewear that easily transitions from workout to weekend.
| Product Categories | Yoga pants, hoodies, luxe matching sets |
| Certificates | Not explicitly certified, but focus on durability and timeless design |
| Strengths | High-end athleisure, elevated aesthetics, premium fabric quality |
Muscle Republic
One of the top 15 activewear brands in Australia
Muscle Republic is a performance-focused Australian activewear brand founded in 2013 and headquartered in Sydney. With a reputation for high-quality gym gear, the brand crafts compression leggings, training tops, and supportive sports bras designed specifically for strength athletes and fitness enthusiasts. Muscle Republic’s product offerings are engineered to support heavy lifting and intensive workouts, featuring squat-proof fabrics, reinforced seam construction, and ergonomic fits that enhance both performance and durability.
What truly distinguishes Muscle Republic is its strong presence in fitness communities and ability to build a loyal following among athletes and influencers. The brand’s designs emphasize functional performance without compromising aesthetic appeal, often featuring bold branding, clean lines, and modern detailing. Muscle Republic continues to build momentum through athlete collaborations, event sponsorships, and social media engagement, making it a standout choice for consumers seeking serious training gear backed by robust engineering and community-driven passion.
| Product Categories | Compression leggings, gym apparel for men & women |
| Certificates | Not certified; emphasis on athlete performance |
| Strengths | Supportive gear for strength training; popular in gym culture |
LSKD (Loose Kid)
One of the top 15 activewear brands in Australia
LSKD (Loose Kid) is a dynamic Australian activewear brand founded in 2007 and based in Logan, Queensland. Inspired by action sports and street culture, LSKD offers a wide range of performance-driven apparel—including shorts, tops, active streetwear, and even swimwear—designed for athletes, adventurers, and lifestyle enthusiasts. The brand is known for its functional designs, ergonomic cuts, and durable materials that cater to high-energy activities like skateboarding, HIIT workouts, and outdoor adventures.
What truly sets LSKD apart is its vibrant community ethos and “Chase the Vibe” brand philosophy. With a loyal and engaged following, the brand connects with its audience through meaningful storytelling, athlete partnerships, and social media collaborations. LSKD’s approach blends performance with style, creating a lifestyle brand that reflects freedom, inclusivity, and authentic Aussie spirit—all while maintaining a strong presence in gyms, skate parks, and surf towns alike.
| Product Categories | Shorts, tops, active streetwear, swimwear |
| Certificates | No formal certifications but community-driven and brand-authentic |
| Strengths | Rugged action-sport style; strong brand ethos (“Chase the Vibe”) |
Ryderwear
One of the top 15 activewear brands in Australia
Ryderwear is a leading Australian activewear brand founded in 2009 and based in Adelaide. Renowned for its squat-proof leggings, training shorts, muscle tanks, and form-fitting compression gear, Ryderwear designs for serious lifters and fitness enthusiasts who demand durability and support. Each piece is engineered with performance-enhancing fabrics and ergonomic cuts tailored for full range of motion during heavy workouts and bodybuilding routines.
What sets Ryderwear apart is its cult-like reputation within the bodybuilding and CrossFit communities. The brand’s emphasis on functional aesthetics—bold stitching, reinforced seams, and modern sportswear silhouettes—has made it a favorite among gym-goers and online influencers. With a strong global e-commerce presence and deep engagement with athlete-driven marketing, Ryderwear continues to expand by delivering training-ready apparel that combines style, strength, and performance.
| Product Categories | Seamless leggings, shorts, loungewear, accessories |
| Certificates | Not certified; performance-tested fabrics |
| Strengths | Squat-proof gym wear; cult following for heavy lifting communities |
Elite Eleven
One of the top 15 activewear brands in Australia
Elite Eleven is a dynamic Australian activewear brand founded in 2014 and headquartered in Melbourne. It designs crossover apparel that blends high-performance gym gear with urban streetwear vibes, offering a range of performance tees, joggers, training kits, and hoodies. Tailored for both fitness enthusiasts and trend-conscious individuals, Elite Eleven successfully bridges the gap between functional sportswear and everyday fashion.
What truly distinguishes Elite Eleven is its sharp visual identity and appeal to younger audiences. With clean lines, bold branding, and versatile silhouettes, the brand resonates well on social media and with a digitally engaged community. Its hybrid approach enables wearers to seamlessly transition from workouts to casual outings, making it a go-to label for those seeking both functionality and style in their activewear wardrobe.
| Product Categories | Performance tees, joggers, training kits |
| Certificates | Not certified; emphasis on urban-athletic hybrid designs |
| Strengths | Stylish gym-to-streetwear; popular among teens and young adults |
Aim’n Australia
One of the top 15 activewear brands in Australia
Headquarter Location: Sweden & Australia
Year Founded: Early 2010s
Website: https://www.aimn.com.au/
Aim’n Australia is a vibrant activewear brand that combines bold Scandinavian-inspired aesthetics with functional fitness wear. Founded in the early 2010s and operating from dual hubs in Sweden and Australia, Aim’n has gained popularity for its eye-catching prints, flattering fits, and empowering messaging. Specializing in high-waist leggings, supportive bras, and stylish tops, the brand creates athletic wear that transitions seamlessly from workouts to daily routines.
What sets Aim’n apart is its focus on feminine empowerment and confidence-boosting designs. With limited-edition drops, motivational taglines, and a strong presence on social platforms, the brand cultivates an engaged community of women who celebrate individual strength and style. Aim’n’s unique blend of aesthetic appeal and performance-focused fabric technology positions it as a standout in Australia’s activewear market.
| Product Categories | Bold patterned bras, leggings, tops |
| Certificates | Not certified; brand-empowerment focused |
| Strengths | Feminine, motivational lines; cross-market appeal |
Boody
One of the top 15 activewear brands in Australia
Boody is an eco-conscious activewear and everyday basics brand founded in 2011 and based in Sydney, Australia. Specializing in soft, breathable bamboo-derived fabrics, Boody offers a range of comfortable wardrobe staples—from underwear and leggings to tees and loungewear—designed for both fitness and daily relaxation. Their products are naturally moisture wicking, hypoallergenic, and biodegradable, reflecting the brand’s commitment to sustainable comfort.
What sets Boody apart is its strong ethical stance: it is both B Corporation certified and utilizes WRAP-certified factories, ensuring fair labor conditions and low environmental impact. With focus on clean, minimalist aesthetics and everyday versatility, Boody appeals to health-conscious consumers who value simplicity, comfort, and responsible production in their activewear choices.
| Product Categories | Underwear, bamboo-based apparel, active basics |
| Certificates | B Corp certified, WRAP-certified manufacturing |
| Strengths | Ultra-soft bamboo fabrics; ethical and eco credentials |
Dharma Bums
One of the top 15 activewear brands in Australia
Dharma Bums is a vibrant Australian activewear brand founded in 2013 and based in Melbourne. Renowned for its bold graphic designs, vibrant prints, and seamless styles, the brand offers an appealing range of sports bras, leggings, tops, and matching sets tailored for yoga, gym sessions, and athleisure wear. With a focus on eye-catching aesthetics and comfortable fits, Dharma Bums caters to individuals who want their workout gear to feel as stylish as it is functional.
What sets Dharma Bums apart is its commitment to eco-conscious production and community engagement. The brand uses recycled materials and sustainable fabrics, reflecting a conscious approach to fashion with minimal environmental impact. Through engaging social media campaigns and brand ambassadors, Dharma Bums has cultivated a loyal following among fitness enthusiasts who genuinely connect with its ethos of self-expression, sustainability, and spirited design.
| Product Categories | Sports bras, leggings, prints-forward activewear |
| Certificates | Not marked; strong recycled materials usage |
| Strengths | Bold prints, comfy fits, eco-conscious fabrics |
Merino Country
One of the top 15 activewear brands in Australia
Headquarter Location: Queensland Rural Region
Year Founded: Early 2020s
Website: https://www.merinocountry.com/
Merino Country is a proudly Australian-owned activewear brand founded in 1993 by Kerrie Richards on her family’s sheep and cattle station, Clareborough, in Queensland. The company vertically integrates its supply chain—from sheep to shop—by working closely with Australian woolgrowers, processors, and manufacturers. This approach ensures the production of high-quality, 100% Australian Merino wool garments that are comfortable, durable, and machine washable, suitable for both hot and cold climates .
Headquartered in Shailer Park, Queensland, Merino Country manufactures its products locally, supporting Australian jobs and communities. Its product range includes activewear, thermals, underwear, and leisurewear for men, women, and children. The brand is known for its commitment to sustainability and ethical practices, being accredited with Ethical Clothing Australia and licensed to use the Australian Made logo . Merino Country’s dedication to quality and local manufacturing has garnered a loyal customer base and recognition in the Australian fashion industry.
| Product Categories | Merino wool bras, tops, active-lifestyle basics |
| Certificates | Australian wool standard (implied) |
| Strengths | Natural merino fabrics; multifunctional (sport-to-swim) |
Alohas
One of the top 15 activewear brands in Australia
Headquarter Location: Shailer Park, Queensland, Australia
Year Founded: 2015
Website: https://alohas.com/en-us
Alohas Australia is a rising Australian activewear brand known for its stylish and sustainable approach to fitness fashion. Founded with a focus on eco-friendly materials and ethical manufacturing, Alohas blends modern aesthetics with functionality, appealing to environmentally conscious consumers who want to look good while performing their best. The brand offers a variety of activewear pieces including leggings, sports bras, and casual athleisure wear that seamlessly transition from workout to everyday life.
Alohas stands out by using sustainable fabrics like recycled nylon and organic cotton, committing to reducing its carbon footprint. With a strong presence in both physical retail stores and online platforms, Alohas connects with a younger demographic through vibrant designs, social media engagement, and collaborations with Australian fitness influencers, positioning itself as a key player in Australia’s eco-activewear market.
| Product Categories | Leggings, sports bras, and workout sets designed for both performance and style, Sandals, espadrilles, boots, and heels crafted with attention to detail. Tops, dresses, and outerwear that seamlessly transition from day to night. Bags and other accessories complementing the brand’s aesthetic. |
| Certificates | Utilizes materials such as vegan leather and organic cotton, adhering to standards like the Global Organic Textile Standard (GOTS) and OEKO-TEX Standard 100. |
| Strengths | Commitment to sustainability through ethical sourcing and eco-friendly materials. Offers trendy silhouettes and timeless icons, appealing to a wide range of fashion preferences. Active presence on social media, fostering a loyal community of fashion enthusiasts. Provides personalized recommendations and a user-friendly shopping experience. |
Mama Movement
One of the top 15 activewear brands in Australia
Headquarter Location: Melbourne, VIC
Year Founded: Early 2020s
Website: https://mamamovement.com.au/
Mama Movement is an Australian activewear brand founded in 2020 by Faye Tan, a mother of two, with a mission to promote body positivity and joyful movement. What began as a small operation in Tan’s garage quickly grew into a thriving business, achieving nearly $300,000 in sales within its first year . The brand offers a vibrant range of activewear, including leggings, sports bras, and outerwear, designed to fit and support women through various stages of life, including pregnancy and postpartum.
Mama Movement distinguishes itself by collaborating with Australian female artists to create unique, colorful prints, and by offering an inclusive size range from XS to 4XL. The brand is committed to sustainability, utilizing recycled plastic bottles in its products . With a strong online community and a focus on empowering women to embrace their bodies, Mama Movement has become a beloved label in the Australian activewear market.
| Product Categories | Maternity and regular activewear, recycled fabrics |
| Certificates | Australian standard |
| Strengths | Inclusive sizing, bright prints, targeted at expecting mothers |
Australia activewear landscape offers a diverse mix of performance gear, fashion-led street-style, and eco-conscious essentials, rooted in strong supply chains (often manufactured in China) and driven by digital consumer engagement. Brands like Lorna Jane and STAX. lead in innovation, while niche labels like Faebella and Merino Country add unique cultural and material diversity.
The Rise of Activewear in Australia
The rise of activewear in Australia is closely tied to the country’s health-conscious culture and love for the outdoors. With a population that prioritizes fitness, wellness, and an active lifestyle, there’s a strong demand for versatile clothing that transitions from the gym to everyday life. Activewear fits perfectly into this lifestyle, offering comfort, performance, and style in one package.
Additionally, the global athleisure trend has fueled local innovation, encouraging Australian brands to create stylish, functional designs that appeal to both domestic and international markets. Social media, influencer marketing, and e-commerce platforms have further accelerated this growth, making activewear a booming fashion segment across the country.
Australia has emerged as a leading hub in the global activewear market, blending performance, sustainability, and style in ways that few regions can match. From gym workouts and yoga flows to coastal jogs and coffee catchups, activewear in Australia is not just about fitness, it is a lifestyle. With a health conscious population and fashion savvy consumers, Australian activewear brands have refined the art of creating apparel that has equal parts functional and fashionable.
Rely on Activewear Manufacturers in China
Activewear brands in Australia often rely on activewear manufacturers in China to bring their designs to life. While Australian brands focus on branding, marketing, and trend-driven product development, many choose to outsource production to China due to its cost effective manufacturing, advanced textile technology, and scalable OEM/ODM services. This partnership allows Australian activewear labels to offer high quality, stylish apparel at competitive prices, while benefiting from efficient supply chains in China and the ability to meet fast changing consumer demands.
By leveraging efficient supply chains and specialized factories in China, particularly in regions like Guangdong, Fujian, and Zhejiang, Australian brands can focus more on branding, marketing, and customer experience. This collaboration has been instrumental in supporting the rapid growth of Australia activewear industry, both locally and globally.
Australian activewear boom can be attributed to several key factors below.
- A fitness-forward culture that embraces outdoor workouts and wellness
- The popularity of athleisure fashion among Gen Z and Millennials
- A growing demand for sustainable and ethical production in clothing
- The influence of Instagram and TikTok influencers promoting local fitness brands
- The integrated activewear manufacturing supply chain with China
As a result, both local and international consumers now look to Australia for top-tier activewear that meets the standards of performance, comfort, and design.
About Guangzhou Loong Sportswear in China
Guangzhou Loong Sportswear, with our inhouse garment production capabilities, is a reputable and reliable OEM & ODM manufacturer striving in R&D, production and marketing of mid-to-high quality sportswear clothing for over 15 years.
We are a Chinese custom sportswear attire factory and supplier in Guangzhou city involved in making a variety of different sportswears for mens (male), womens (female) and children (youth and kids), from T-Shirts, Polo shirts, Hoodies, Sweatshirts, Sweatpants, Jackets, to Tracksuit, Soccer jersey, Basketball jersey and shorts, Running wear, and Jogging wear, Gym fitness sets, Compressions, accessories…etc.
Our sportswear collections are exported to more than 20 countries and regions worldwide including the US, Canada, european countries such as Ireland, Denmark, Norway, Finland, and the other countries in South East Asia like Indonesia and Philippines, in South Africa, in Australia, in Mexico, in UAE…etc.
How to Choose the Best Activewear Brand in Australia for You?
Choosing the best activewear brand in Australia involves considering factors like quality, comfort, and sustainability. Look for brands that use high-performance fabrics suitable for your workout needs while ensuring durability and breathability. Also, consider the brand’s commitment to ethical manufacturing and eco-friendly materials if sustainability matters to you.
Additionally, evaluate the brand’s style, fit, and price range to match your personal preferences and budget. Reading customer reviews and checking return policies can help ensure a satisfying purchase. Ultimately, the best activewear brand for you balances functionality, style, and values that align with your lifestyle.
With so many great Australian activewear brands on the market, making the right choice depends on your lifestyle, budget, and workout needs, please see details in the chart below.
| Activewear Feature | Suggestions |
|---|---|
| Workout Type | Yoga? Go with Nimble or Lululemon. Weightlifting? Choose Ryderwear or Muscle Republic. HIIT? Look into LSKD or STAX. |
| Style Preference | Prefer bold designs? Check out PE Nation or Aim’n. Love minimalism? STAX. or The Upside is ideal. |
| Fit & Support | For high-impact activities, look for compression wear and supportive sports bras. |
| Sustainability | Eco-conscious? Brands like Nimble and The Upside use recycled or organic materials. |
| Price Range | On a budget? Fabletics or Elite Eleven offer affordable sets. Premium picks include The Upside and Lorna Jane. |
When buying activewear in Australia, here are key aspects to check.
- Look for moisture-wicking, breathable, and stretchy materials that offer comfort during workouts. Fabrics like polyester blends, nylon, and elastane are popular for durability and flexibility.
- Ensure the activewear fits well and allows full range of motion. Check if the brand offers size guides and whether the pieces provide support where needed (e.g., built-in bras, compression).
- Consider if the brand uses eco-friendly materials or sustainable manufacturing processes. Certifications or transparent supply chains indicate ethical practices.
- Choose activewear that withstands frequent washing and intense use. Review care instructions to ensure easy maintenance.
- Select styles and colors that suit your personal taste and motivate you to stay active.
- Compare prices against quality and brand reputation. Sometimes paying a bit more ensures longer-lasting wear.
- Read reviews for insights on fit, comfort, and durability. Check return policies for risk-free shopping.
What are some popular regions to buy activewear in Australia?
Sydney, New South Wales
- CBD (Pitt Street Mall, Westfield Sydney) – Flagship stores of brands like Lorna Jane, Nike, and Adidas.
- Bondi Junction & Bondi Beach – Boutique activewear brands, surf-inspired fitness apparel, and eco-conscious labels.
- Newtown & Paddington – Great for local Australian brands and sustainable fashion.
- It is popular with active lifestyle, coastal fitness culture, and a strong presence of both mainstream and boutique activewear brands.
Melbourne, Victoria
- Chapel Street (South Yarra) – Trendy boutiques and independent activewear labels.
- Emporium Melbourne & Bourke Street Mall – Top-tier brands and department store selections.
- Fitzroy & Collingwood – Sustainable and fashion-forward activewear shops.
- It is known for its fashion culture and progressive fitness scene. Home to brands like LSKD, Elite Eleven, and Boody.
Brisbane, Queensland
- Queen Street Mall – Central retail hub with big-name and Australian fitness brands.
- Fortitude Valley – Boutique studios and lifestyle activewear.
- Westfield Chermside – One of the largest shopping centres in Australia.
- It is popular with sunny weather and outdoor fitness contribute to a strong demand for activewear year-round.
- Pacific Fair Shopping Centre – Huge range of sportswear and leisurewear brands.
- Burleigh Heads & Surfers Paradise – Surf-inspired, casual activewear boutiques.
- This region is popular with beach lifestyle, surfing, and yoga culture drive interest in stylish, performance-driven gear.
Perth, Western Australia
- Hay Street & Murray Street Malls – Access to both major chains and smaller activewear stores.
- Claremont Quarter – High-end active and leisurewear brands.
- It is growing fitness culture and increasing awareness of sustainable fashion.
Byron Bay, New South Wales
- Boutique stores and yoga-centric activewear brands, often with a bohemian or eco-conscious edge.
- It is famous for wellness, sustainability, and a yoga-centered lifestyle creating strong demand for niche activewear.
Global and Australian Trends in Activewear (2025)
In 2025, global activewear trends continue to be shaped by health conscious lifestyles, hybrid fashion, and sustainability. Consumers are increasingly seeking versatile apparel that blends fitness functionality with everyday style, such as athleisure and performance streetwear. Sustainable materials like recycled polyester, organic cotton, and bamboo are becoming industry standards, while tech-integrated garments and gender-neutral designs are gaining traction worldwide.
In Australia, the activewear market is booming with a strong focus on local, eco-friendly brands and inclusive sizing. Demand is high for breathable, stylish, and ethically made clothing that suits both workout and casual wear. Australian consumers favor brands that reflect personal values, especially around sustainability, transparency, and comfort, making it one of the leading regions for innovation in active lifestyle fashion.
Below is a list of what is shaping the activewear industry this year.
Sustainable & Recycled Fabrics
Australian brands are embracing materials made from recycled PET bottles, bamboo fibers, and organic cotton. This aligns with both consumer values and global ESG goals.
Sustainable and recycled fabrics are transforming the fashion and activewear industries by reducing environmental impact. These materials include organic cotton, bamboo, hemp, TENCEL™, and recycled polyester made from post-consumer plastic bottles. They help conserve water, reduce carbon emissions, and minimize chemical use compared to traditional textiles.
Brands using these fabrics often emphasize ethical sourcing, closed-loop production, and long-lasting quality. Consumers are increasingly choosing sustainable options that align with eco-friendly values without compromising on comfort or performance. This shift reflects a growing demand for responsible fashion that supports both the planet and people.
Low And No-Plastic Activewear
Low and no-plastic activewear is an emerging trend focused on reducing the environmental impact of synthetic materials like polyester and nylon, which are common in traditional sportswear. These eco-conscious alternatives use natural, biodegradable fibers such as organic cotton, hemp, TENCEL™, and merino wool, offering breathability and comfort without relying on fossil-fuel-based plastics.
Brands embracing this trend are also eliminating microplastic pollution by avoiding synthetic blends and using plastic-free packaging. This movement appeals to environmentally aware consumers who prioritize sustainability, ethical sourcing, and long-term garment durability. As innovation continues, low and no-plastic activewear is becoming a stylish, functional, and responsible choice in the fitness fashion market.
Seamless and Sculpting Tech
Brands like Gymshark, STAX., and Ryderwear are leading the seamless trend, offering body-hugging designs that support movement while flattering the figure.
Seamless and sculpting technology in activewear is designed to enhance comfort, mobility, and body contouring. Seamless garments are made using circular knitting techniques that minimize seams, reducing irritation and providing a smooth, second-skin feel. This innovation offers a clean, sleek aesthetic while allowing greater flexibility and durability during movement.
Sculpting tech combines strategic compression zones and body-mapping designs to support muscles and shape the body. These garments often lift, smooth, and accentuate curves, making them popular for both fitness and athleisure. As performance and style merge, seamless and sculpting activewear continues to gain popularity for its flattering fit and technical functionality.
Hybrid Fashion
Athleisure is blurring the lines between gym wear and streetwear. Expect more crop tops, oversized fits, and coordinated sets that transition from squat rack to café.
Gender Neutral Collections
Inclusive design is gaining traction. Brands like PE Nation now offer unisex styles with bold, urban-inspired aesthetics.
Influencer and TikTok Virality
Social media remains the most powerful channel for activewear discovery. STAX, Halara, and Aim’n are perfect examples of how TikTok trends translate into sales.
Australian activewear brands are worth the hype because they combine high-quality materials with innovative designs that prioritize both performance and style. They focus on creating comfortable, durable, and versatile pieces that meet the needs of active lifestyles while maintaining a trendy look.
Moreover, many Australian brands emphasize sustainability and ethical manufacturing practices, which resonate with conscious consumers worldwide. This commitment to responsible production enhances their global appeal and strengthens their reputation in the competitive activewear market.
FAQs
The most popular activewear brand in Australia is Lorna Jane. Founded in 1990, it has become a household name known for empowering women through stylish, functional, and high-performance activewear. With a strong retail presence across Australia and a philosophy centered around “Active Living,” Lorna Jane remains the go-to brand for fitness-conscious women who value both fashion and functionality.
In addition to Lorna Jane, brands like LSKD, Aim’n, and Elite Eleven have gained significant popularity in recent years. These brands appeal to younger audiences with trend-driven designs, strong social media presence, and a focus on sustainability and community. Together, they reflect Australia’s vibrant and evolving activewear market.
The best activewear for women in Australia combines comfort, style, and performance. Brands like Lorna Jane, Aim’n, and LSKD lead the market by offering high-quality fabrics, flattering fits, and moisture-wicking technology suitable for workouts and everyday wear. These brands are especially popular for their supportive sports bras, sculpting leggings, and breathable tops designed specifically for women’s active lifestyles.
Australian women also value activewear that aligns with ethical and sustainable values. Boody and Dharma Bums are top choices for eco-conscious consumers, offering pieces made from bamboo or recycled materials. Whether for yoga, gym, or casual wear, the best activewear blends functionality with fashion and supports both performance and personal expression.
Yes, many Australian activewear brands are increasingly focusing on sustainability. Brands like Boody, Dharma Bums, and Aim’n are leading the way by using eco-friendly materials such as bamboo, organic cotton, and recycled fabrics. They also prioritize ethical production, plastic-free packaging, and transparent supply chains to reduce their environmental footprint.
Larger brands like Lorna Jane and LSKD have also started to introduce more sustainable collections and improve their environmental practices. While not all brands are fully sustainable yet, Australia’s activewear industry is moving strongly toward greener and more ethical fashion, driven by consumer demand and environmental awareness.
Activewear is designed to be versatile clothing suitable for a variety of physical activities as well as casual, everyday wear. It focuses on comfort, flexibility, and style, allowing people to transition seamlessly from workouts to daily life. Activewear often includes items like leggings, sports bras, joggers, and lightweight jackets that combine performance fabrics with fashionable designs.
Gym wear, on the other hand, specifically refers to clothing intended for use during workouts at the gym. It prioritizes functionality and support for intense physical activities, such as high-impact sports bras, compression shorts, and moisture-wicking tops. While gym wear is typically more performance-driven, activewear emphasizes both athletic performance and lifestyle appeal.
Australian activewear is highly regarded for its quality, innovative designs, and use of sustainable materials, making it a strong contender in the global market. Its reputation for durability and stylish performance wear appeals to a wide range of consumers, which supports successful export and resale opportunities.
Additionally, Australian brands often emphasize eco-friendly production and ethical manufacturing, aligning well with growing international demand for responsible fashion. This makes Australian activewear not only attractive but also competitive for resale in diverse markets worldwide.
One of the most prominent Australian women’s sportswear brands is Lorna Jane. Founded in 1989 by fitness instructor Lorna Jane Clarkson, the brand has grown into an internationally recognized name in activewear. Lorna Jane focuses specifically on women’s fitness apparel and promotes an empowering philosophy of “Move, Nourish, Believe.” Their product line includes stylish leggings, sports bras, tanks, and outerwear designed to support performance and boost confidence during workouts. The brand is also known for its high-quality materials, flattering fits, and functional design elements tailored to the needs of active women.
In addition to Lorna Jane, Australia is home to other emerging women’s sportswear labels like Stylerunner, PE Nation, and Running Bare. These brands blend performance with fashion-forward aesthetics, often incorporating bold colors and urban-inspired designs. Australian women’s sports brands have gained a reputation for innovation, sustainability, and lifestyle integration, catering to both athletes and everyday women seeking versatile activewear. Many of these labels are popular not only in Australia but also in international markets, reflecting the global appeal of Australian activewear design.
